Instagram Post | Coimbra Retail Park
Instagram Post | MadeiraShopping
Instagram Post | Nova Arcada
Instagram Post | Nova Arcada
Instagram Story | Nova Arcada
Instagram Post | MadeiraShopping (old guidelines)
Instagram Carousel | MadeiraShopping | F1
Instagram Carousel | MadeiraShopping | F2
Instagram Carousel | MadeiraShopping | F3
Instagram Carousel | MadeiraShopping | F4
Instagram Giveaway | Centro Vasco da Gama
Instagram Giveaway | Transversal
The Bigger the Client, the Greater the Challenge
Here are a few examples of posts, stories, and reels I developed for the social media channels of Sonae Sierra shopping centers. This project marked my first experience working with a large-scale client, where the volume of content to be produced daily was substantial and demanding.
In this fast-paced environment, organization and teamwork became essential to ensure the viability and consistency of the workflow. Working within the client’s brandbook and visual guidelines, I created visuals that aligned with the unique mood and tone of each shopping center's feed—always aiming to push the aesthetic and visual appeal of every piece.
When access to official assets was limited, I sought creative alternatives to meet deadlines without compromising quality. In these situations, I selected stock images that felt naturally human and aligned with Sonae Sierra’s visual standards.
In other instances, I developed dynamic and concise animations designed to capture attention within seconds. To enrich the diversity of content and amplify visual impact, I incorporated AI tools such as Sora, Magnific, Firefly, and Midjourney, refining prompts to achieve increasingly realistic and brand-consistent results.
I also included examples of visuals created for the 2025 Mother’s Day campaign, where we received a finalized and static key visual. This design was then adapted to suit the needs of each shopping center, across various publication formats, ensuring cohesion while meeting the specific requirements of each platform.