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For the development of this campaign, I focused on key concepts that, in my view, best define the Labrador brand: exclusivity, sophistication, elegance, and tradition.
The Key Visual was carefully crafted to portray an intimate, exclusive, and professional atmosphere — the essence of Labrador’s bespoke tailoring service. The central image features a man dressed in a tailored suit, illuminated by a dramatic spotlight. This striking visual positions the client as the main character, reinforcing the personalized nature of the service.
The chosen slogan strengthens the message that every detail of the experience is designed with one purpose: to serve the client with the highest standards of quality and professionalism.
The Labrador logo, placed in the upper-left corner of the composition, subtly asserts the brand as the driving force behind this premium, made-to-measure experience.
The mockups demonstrate how the Key Visual can be adapted across various activation channels. Each version highlights the client in different poses to avoid visual repetition, while the inclusion of a suit displayed on a mannequin reinforces the high-end atelier context.
I aimed to establish a cohesive graphic language that would function harmoniously across all touchpoints, while remaining faithful to the brand’s visual identity.
To enhance the campaign's assets, I also integrated AI tools to extend imagery and generate additional multimedia elements.
In summary, the concept and design solutions fully met the brief, emphasizing Labrador’s core values of exclusivity, quality, and tradition. Both the Key Visual and applications were created to increase engagement with the target audience and communicate the brand’s commitment to crafting garments tailored to the unique needs and preferences of each client.